In 2025, online activism, fueled by viral memes and trends, is significantly shaping US political discourse by driving awareness, mobilizing voters, and influencing policy debates through social media campaigns and digital advocacy. The landscape of US political discourse is undergoing a seismic shift, largely influenced by the power of online activism. The transformation from a […]

The ‘deinfluencing’ trend, a counter-movement to traditional influencer marketing, is gaining traction as consumers seek more honest and budget-conscious recommendations, potentially reshaping purchasing habits and saving Americans money by 2025. Is the tide turning against rampant consumerism? The viral ‘deinfluencing’ trend is challenging traditional influencer marketing, promising a more mindful approach to spending and consumption […]

The Rise of AI-Generated Influencers: Are They Stealing Real Jobs and How Will It Affect Marketing Budgets in the Next 6 Months? AI-generated influencers are rapidly emerging, raising concerns about job displacement in the influencer marketing industry and potentially reshaping marketing budget allocations over the next six months. The world of influencer marketing is rapidly […]

In 2024, viral challenges in the US have led to numerous reported injuries, prompting discussions about the risks, preventative measures, and the responsibilities of social media platforms and participants in ensuring safety. The allure of viral challenges sweeps across social media, captivating millions. However, the pursuit of internet fame can sometimes lead to dangerous consequences. […]

The Metaverse Marketing Mirage: Did Brands Waste Millions on Fleeting Virtual Trends in 2024? explores whether significant investments in metaverse marketing by various brands have yielded substantial returns or simply vanished amidst the evolving digital landscape, prompting a reassessment of virtual strategies. Did brands waste millions on the metaverse marketing hype in 2024? The promise […]

Is the ‘VSCO Girl’ trend making a comeback? This article delves into the potential resurgence of the VSCO girl aesthetic, examining its impact on current fashion, social media, and retail sales, while also considering why this trend might be reappearing and evolving among today’s youth. Is the scrunchie-loving, Hydro Flask-toting VSCO girl poised to make […]

Viral food trends of 2024 are sweeping social media, but a registered dietitian’s perspective is crucial to differentiate between genuinely healthy innovations and fleeting, overhyped fads. Social media is constantly buzzing with the next big thing, and food trends are no exception. But are those aesthetically pleasing, Instagram-worthy dishes and ingredients actually good for you? […]

The ‘Coastal Grandmother’ aesthetic, popularized through social media, has significantly influenced the US home decor market by promoting a relaxed, comfortable, and classic style inspired by coastal living, leading to increased demand for specific furniture, textiles, and decorative items. The ‘Coastal Grandmother’ aesthetic, a term that might evoke images of Diane Keaton in “Something’s Gotta […]

The ‘Clean Girl’ Aesthetic is a viral trend emphasizing minimalist makeup, skincare, and effortless style, influencing beauty standards and consumer spending habits by prioritizing natural beauty, sustainability, and a less-is-more approach to personal care. The ‘Clean Girl’ Aesthetic has taken the beauty world by storm, dominating social media feeds and influencing how people approach makeup, […]

Viral dance challenges in 2024 significantly impacted music streaming, propelling certain artists to new heights of popularity as users engaged with their music through widespread social media trends. The convergence of social media and music streaming has created a dynamic landscape where viral trends can dramatically alter an artist’s trajectory. In 2024, **the impact of […]