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Social Media Analytics: Boosting News Engagement and Reach

Social media analytics provide invaluable insights for online news platforms to understand audience behavior, optimize content strategies, and ultimately improve engagement and reach in a data-driven manner. Want to make your online news content go further and grab more attention? Then it’s time to dive into how to use social media analytics to improve engagement […]

AI Influencers: Job Stealing & Marketing Budget Impact in 6 Months

The Rise of AI-Generated Influencers: Are They Stealing Real Jobs and How Will It Affect Marketing Budgets in the Next 6 Months? AI-generated influencers are rapidly emerging, raising concerns about job displacement in the influencer marketing industry and potentially reshaping marketing budget allocations over the next six months. The world of influencer marketing is rapidly […]

The Dark Side of Viral Challenges: US Injuries in 2024 & Prevention

In 2024, viral challenges in the US have led to numerous reported injuries, prompting discussions about the risks, preventative measures, and the responsibilities of social media platforms and participants in ensuring safety. The allure of viral challenges sweeps across social media, captivating millions. However, the pursuit of internet fame can sometimes lead to dangerous consequences. […]

Metaverse Marketing Mirage: Brands’ $Million Waste in 2024?

The Metaverse Marketing Mirage: Did Brands Waste Millions on Fleeting Virtual Trends in 2024? explores whether significant investments in metaverse marketing by various brands have yielded substantial returns or simply vanished amidst the evolving digital landscape, prompting a reassessment of virtual strategies. Did brands waste millions on the metaverse marketing hype in 2024? The promise […]

VSCO Girl Resurgence: Analyzing the Trend’s Comeback & Retail Impact

Is the ‘VSCO Girl’ trend making a comeback? This article delves into the potential resurgence of the VSCO girl aesthetic, examining its impact on current fashion, social media, and retail sales, while also considering why this trend might be reappearing and evolving among today’s youth. Is the scrunchie-loving, Hydro Flask-toting VSCO girl poised to make […]

Viral Food Trends 2024: Dietitian’s Take on Health & Hype

Viral food trends of 2024 are sweeping social media, but a registered dietitian’s perspective is crucial to differentiate between genuinely healthy innovations and fleeting, overhyped fads. Social media is constantly buzzing with the next big thing, and food trends are no exception. But are those aesthetically pleasing, Instagram-worthy dishes and ingredients actually good for you? […]

Decoding Deepfakes: Identifying Manipulated Videos in Online News

The proliferation of deepfakes poses a significant challenge to media literacy and trust in online news, necessitating a clear understanding of practical methods for identifying these manipulated video contents to preserve informational integrity. In an increasingly digital landscape, the line between reality and fabrication has become astonishingly blurred, particularly with the rise of AI-driven manipulation. […]

Virtual Influencers: Replacing Real People in Advertising?

The advent of virtual influencers presents a complex dynamic within advertising, offering brands innovative engagement opportunities while raising questions about authenticity and potentially redefining the landscape currently dominated by human counterparts. In a world increasingly shaped by digital innovation, the lines between what is real and what is simulated continue to blur. One of the […]