Social media analytics provide invaluable insights for online news platforms to understand audience behavior, optimize content strategies, and ultimately improve engagement and reach in a data-driven manner. Want to make your online news content go further and grab more attention? Then it’s time to dive into how to use social media analytics to improve engagement […]

The Rise of AI-Generated Influencers: Are They Stealing Real Jobs and How Will It Affect Marketing Budgets in the Next 6 Months? AI-generated influencers are rapidly emerging, raising concerns about job displacement in the influencer marketing industry and potentially reshaping marketing budget allocations over the next six months. The world of influencer marketing is rapidly […]

In 2024, viral challenges in the US have led to numerous reported injuries, prompting discussions about the risks, preventative measures, and the responsibilities of social media platforms and participants in ensuring safety. The allure of viral challenges sweeps across social media, captivating millions. However, the pursuit of internet fame can sometimes lead to dangerous consequences. […]

The Metaverse Marketing Mirage: Did Brands Waste Millions on Fleeting Virtual Trends in 2024? explores whether significant investments in metaverse marketing by various brands have yielded substantial returns or simply vanished amidst the evolving digital landscape, prompting a reassessment of virtual strategies. Did brands waste millions on the metaverse marketing hype in 2024? The promise […]

Is the ‘VSCO Girl’ trend making a comeback? This article delves into the potential resurgence of the VSCO girl aesthetic, examining its impact on current fashion, social media, and retail sales, while also considering why this trend might be reappearing and evolving among today’s youth. Is the scrunchie-loving, Hydro Flask-toting VSCO girl poised to make […]

Viral food trends of 2024 are sweeping social media, but a registered dietitian’s perspective is crucial to differentiate between genuinely healthy innovations and fleeting, overhyped fads. Social media is constantly buzzing with the next big thing, and food trends are no exception. But are those aesthetically pleasing, Instagram-worthy dishes and ingredients actually good for you? […]